MaximaTelecom and Gazprom-Media Establish Joint Venture in AdTech and Big Data Spheres.
01 June 2019Gazprom-Media Holding, the leading diversified media holding company in Russia and Eastern Europe, and MaximaTelecom, operator of the largest public Wi-Fi space in Europe, have just introduced a new enterprise called Kvant (“quantum” in English) – a joint venture specializing in AdTech and Big Data.
Gazprom-Media obtained a controlling interest in 51% of the venture’s shares and MaximaTelecom holds 49%. Artem Pulikov, ex-Director of Maxima’s internet-business, was appointed the CEO. The company will be managed by the board of directors including representatives from both Gazprom-Media Holding and MaximaTelecom.
The Big Data and advertising technologies gained and developed through years of public Wi-Fi monetization by MaximaTelecom, expert knowledge of media and the nationwide digital resources of Gazprom-Media are likely to become a great competitive edge.
“Partnership with the largest content producer in Eastern Europe opens up new opportunities for developing and implementing MaximaTelecom’s advertising technologies. I’m confident that Maxima’s inventions in AdTech and Big Data together with the federal coverage of Gazprom-Media will enable the new company to generate sustainable growth in the rapidly developing mobile Ad market,” claimed Sergey Aslanian, Co-Owner and the Chairman of the Board of Directors of MaximaTelecom.“The creation of the joint venture is part of Gazprom-Media’s digital strategy. Our goal is to establish direct and targeted communication with the audience. We’re going to use the advantages of Europe’s largest public Wi-Fi arranged by MaximaTelecom. Moreover, Kvant will give us new instruments for Big Data handling,” commented Dmitry Chernyshenko, CEO of Gazprom-Media Holding.
Kvant’s own AdTech products already include a Data Management Platform (DMP) and Online-to-Offline solutions (O2O). The O2O instruments help find the audience offline to communicate digitally. This way, Kvant’s clients will be provided with cross-platform Ad campaigns with more precise targeting.
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